Document Cookie Policy & Stored Information
COOKIE POLICY & STORED INFORMATION.
How Assassin Goods Ltd uses cookies and similar technologies when you visit assassingoods.com, the categories we use, the specific cookies set, and your choices.
§ 01
WHAT ARE COOKIES?
Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website. They help the site remember information about your visit — your cart, your preferences, what pages you've seen — so the experience is faster and more useful on return visits.
Some related technologies — local storage, session storage, and pixels/tags — work similarly and are covered by this policy too.
§ 02
YOUR CHOICES
The first time you visit assassingoods.com you'll see a cookie banner. You can:
- Accept Recommended — all categories below are enabled.
- Manage preferences — turn each non-essential category on or off individually.
- Ignore the banner — only the essential category runs; everything else stays off.
- Change your mind later — your preferences are stored for 12 months; clear your browser cookies (or visit the page in Incognito) to see the banner again.
Google Consent Mode v2 & UK GDPR
We use Google Consent Mode v2 to make sure tracking only runs when you've explicitly opted in. Before you choose, Google Analytics and Google Ads run in a privacy-preserving mode (no advertising cookies, anonymised pings only). After you choose, we update Google in real-time with your selection.
§ 03
THE CATEGORIES WE USE
Necessary (always on)
These cookies are essential for the site to function. They can't be turned off because the site would break without them — checkout, your cart, secure account access, the cookie banner itself, the outlet acknowledgement. They never identify you across other websites.
Analytics
These help us understand how visitors use the site — which pages get visited, how long people spend, what they search for, whether they hit errors. We use this to fix problems and improve the site. We use Google Analytics 4; we don't sell this data and we don't use it for advertising. Off by default until you opt in.
Marketing
These let us measure ad performance and remarket to visitors who showed interest in our products (so you might see Assassin Goods on Google or YouTube after browsing here). Powered by Google Ads and Klaviyo. Off by default until you opt in — Klaviyo's tracking script is held back entirely from loading until you accept this category.
Preferences
These remember choices that make the site feel personalised — your language, your previously-viewed products, chat-bubble preferences, etc. Off by default until you opt in.
§ 04
COOKIES AND STORED ITEMS WE SET
The table below lists what's actually set on your device when you visit, what category it belongs to, who controls it, and roughly how long it lasts. Third parties set their cookies according to their own policies (we link to them in the third-party section below).
| Name | Category | Purpose | Duration | Controlled by |
|---|---|---|---|---|
| cart, secure_customer_sig, _shopify_y, _shopify_s, _shopify_visit, _shopify_uniq, _shopify_country, keep_alive, master_device_id | Necessary | Cart contents, secure login, basic platform function | Up to 1 year | Shopify |
| ag_cookie_consent | Necessary | Your cookie-banner choices | 12 months | Assassin Goods (local storage) |
| ag-outlet-terms-accepted | Necessary | Confirms you've read the Outlet sold-as-seen terms | 24 hours | Assassin Goods (local storage) |
| _ga, _ga_P1DJC5M6H2 | Analytics | Google Analytics 4 visitor + session tracking | 2 years | |
| _gcl_au, _gcl_aw | Marketing | Google Ads conversion measurement + remarketing | 3 months | |
| __kla_id, __kla_viewedProducts | Marketing | Klaviyo profile identification, browse history for email automation | 2 years | Klaviyo |
| Stammer session token | Preferences | Remembers your chat conversation if you use the on-site assistant | Session (closes with browser) | Stammer |
§ 05
THIRD PARTIES — WHO ELSE MIGHT SET COOKIES
Some cookies on this site are set by third parties acting on our behalf. They control their own data — Assassin Goods Ltd can't modify their cookies directly. Their privacy policies:
- Shopify — platform & checkout: shopify.com/legal/cookies
- Google (Analytics + Ads): policies.google.com/technologies/cookies
- Klaviyo — email marketing: klaviyo.com/legal/cookies
- Stammer — AI chat assistant: stammer.ai/privacy
§ 06
HOW TO CHANGE OR WITHDRAW CONSENT
Via our cookie banner
You can re-open the banner at any time by clearing your browser's site data for assassingoods.com — the next visit will show the banner again so you can change your selections.
Via your browser
Every browser lets you block, delete, or restrict cookies. The exact controls live under Settings → Privacy. Quick links: Chrome (chrome.google.com), Firefox (mozilla.org), Safari (apple.com), Edge (microsoft.com). Blocking cookies entirely will break some of the site — you may not be able to add to cart, log in, or checkout.
Opt out of Google Analytics specifically
If you want to keep cookies generally but opt out of Google Analytics tracking only, you can install Google's official browser add-on: tools.google.com/dlpage/gaoptout.
§ 07
WHAT HAPPENS IF YOU DISABLE COOKIES?
If you block all cookies via your browser settings, parts of the site won't work — most notably you won't be able to add items to your cart or complete a purchase. If you only decline the optional categories via our cookie banner, the site will work normally; we'll just see less about your visit in our analytics and you won't see Assassin Goods retargeting ads.
§ 08
UPDATES TO THIS POLICY
We update this Cookie Policy whenever our cookie usage changes (new third-party tool, removed integration, regulatory change). The "Last updated" date in the document metadata above reflects the most recent change. Material changes will be highlighted in the cookie banner on your next visit.
§ 09
CONTACT US
Questions about cookies?
If you'd like to know more about a specific cookie, want to exercise a UK GDPR right (access, deletion, etc.), or just have a question, drop us a line.











