Soft 404s flagged by GSC
Open GSC → Indexing → Pages → filter by Soft 404 to see the affected URLs. Common AG causes: empty collections, sparse OOS PDPs, search-no-results pages, filter URLs with zero hits, staff pages without noindex.
Open GSCInternal SEO tool
Live audit of every meaningful URL on the site. Re-runs on every load, no manual ticking needed for theme-side items (title tags, meta descriptions, JSON-LD presence, robots, OG/Twitter, image alt, etc.). Only the Manual follow-ups category needs human input (GSC notices that require Search Console access).
0 / 0 checks passing (0%) — 0 critical, 0 warnings
Open GSC → Indexing → Pages → filter by Soft 404 to see the affected URLs. Common AG causes: empty collections, sparse OOS PDPs, search-no-results pages, filter URLs with zero hits, staff pages without noindex.
Open GSCAdmin → Products → Collections → each → Search engine listing preview → Edit → Description (140-160 chars). Different from on-page intro.
Open CollectionsKey info pages (about, contact, returns, finance, trade-up) should have unique meta descriptions in admin → Pages → Edit website SEO.
Open PagesAdmin → Pages → Post Editor / UGC Uploader / SEO Dashboard / Stock Updates → Visibility → Hidden. Prevents internal tools leaking into the index. Also, this page (/pages/seo-dashboard) has a noindex meta in-section already.
Open PagesFrom product audit (2026-05-29): tag warranty-product + the replacement-parts-full-list products with the tag `noindex` so they drop out of Google's index. Theme already auto-emits robots noindex for any product tagged this way.
Open ProductsSchema is fixed live (2026-05-29). Click Validate Fix in GSC so Google re-crawls and clears the warning over the next few days.
Open GSCRun PageSpeed Insights against the homepage + a sample PDP + a collection. Watch LCP / CLS / INP. Anything > 2.5s LCP needs investigation.
Run PageSpeedGSC → Performance → last 7 days. Top queries, top pages, CTR. Anything dropping > 20% week-on-week deserves attention.
Open GSC Performance